Zune Arts & I like my Zune
6 July 2007Rather than use traditional advertising it appears the folks at Microsoft are taking a more viral approach. Before announcing the Zune they launched a site called comingzune.com to show various artistic videos. These were supposed to inspire people to buy the Zune, but it didn’t really work out. The site also has a good variety of pictures that can be used as Zune wallpaper.
After watching several of the video spots I decided they need a new marketing strategy. For example, this year new Zune models will come out, and there are even some rumors of a widescreen zune or possibly some Zune games. I think the Zune has a real chance to compete with the iPod, but it will take a few years (maybe 12 or so) for the silly cartoon spots to catch on. The new viral Zune site known as I like my Zune will probably be more successful.
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