Integrated Search Engine Marketing and Web Site Analytics
7 May 2007Omniture integrates Search Engine Marketing with Web Site Analytics to deliver effective solutions for online business optimization. Omniture SiteCatalyst® their flagship Web Analytics hosted application provides real-time measurement and monitoring of your site’s key performance indicators, thus offering you the ability to systematically develop, test and refine variables to maximize online performance. Omniture SearchCenter™ is a search marketing automated solution that combines click and cost data from multiple search engines with visitor, lead, customer, order, or sales data from an organizations site into one easy-to-use interface instead of having to use multiple tools to monitor multiple search engine campaigns. Using both the tools helps you integrate keyword management with Web Analytics and gather critical data regarding keyword performance and visitor conversions to understand user behavior and use it to the benefit of your business.
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